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Industry guides

A tradesperson, a nonprofit, a therapist and a restaurant do not have the same needs online, nor the same constraints on time and budget. This section offers guides built trade by trade, with the particulars of each: what absolutely has to be shown, what reassures a customer before they pick up the phone, the features that are genuinely useful and those you can do without. You will find complete walkthroughs for freelancers and micro-businesses, affordable solutions for nonprofit organizations, advice on online appointment booking for private practices and on presenting a menu for restaurants. Every guide starts from a concrete situation and goes all the way down to the practical details: which pages to plan, which photos to gather, which texts to prepare. If your trade is not covered yet, the logic carries over, and we add to this section as projects come in.