Web designPremium website or template: the truth about bespoke
Ready-made template or bespoke premium website: what you really gain and what you really lose with each choice. A straight-talking comparison.
5 min read
Journal
What we learn building websites
Guides written afterwards, about problems we actually ran into. No filler: if an article exists, it is because a question came up more than once.
Web design
SEOBacklinks: how to earn quality links without spamming
Backlinks are still a pillar of SEO, provided they are the right ones. Sound strategies for earning links without risking a Google penalty. Worth reading.
4 min read
SEOFree SEO audit: 8 checks you can run yourself
Before you pay for one, run a free SEO audit yourself: eight checks anyone can make, each with its free tool, to find what holds your rankings back.
4 min read
WordPress and maintenanceWordPress training: learn to run your site on your own
Learning WordPress is no mountain to climb. Here is what WordPress training lets you handle on your own, from pages to posts. Become self-sufficient.
5 min read
Industry guidesRestaurant website in Pau: how to bring in more customers
Online menu, table bookings and local SEO: the restaurant website that fills your dining room in Pau. The ingredients that make one work. Dinner is served.
6 min read
Web designLow-impact web design: light, beautiful and fast to load
A restrained design is not an impoverished one. How to build interfaces that are light on resources, elegant and quick to load: the method, in depth.
4 min read
SEOSEO copywriting: writing for Google and for your readers
Writing well for the web means pleasing Google without drowning the reader. An SEO copywriting method for content that climbs the rankings and converts.
4 min read
Infrastructure and troubleshootingSlow website or down at peak times: finding the real cause
Slowness, 503 errors, a saturated server: the method for telling a hosting problem from a code problem, and for fixing the causes in the right order.
8 min read
WordPress and maintenanceServer location and latency: what proximity changes
Server distance, caching, content delivery network: what really weighs on how fast a site feels, with the figures to back it up. Measure before you decide.
4 min read
Web designPremium brand: aligning your website with a high-end image
A premium brand cannot afford an ordinary website. Align design, tone and experience so that your site faithfully reflects your high-end positioning.
4 min read
Web designWebsite on a subscription: the end of the big upfront bill
A monthly subscription spreads the cost of a premium website and includes everything. Why this model suits companies that want to move ahead with an easy mind.
4 min read
Custom developmentHeadless WordPress: keep the admin, change the facade
Keep the WordPress admin and serve a modern front end: what decoupling really brings, what it costs in complexity, and the cases where you should avoid it.
8 min read